Diversity and Cultural Citizenship-
This section focuses on the immense diversity YouTube has as a platform and how it encourages this diversity. Like most social media platforms, YouTube is free and available to all people around the world and easy to use. In order to post videos on the site the only two requirements you really need are a camera and access to wifi, this means it does not matter your race, sexuality, economic class, etc you can have equal access to this app. This is an amazing thing because it is one of the few places where people can still be themselves and post what they want, as well as view videos and posts by other people that are similar to them. When scrolling on the YouTube explore page it is easy to see the diversity they promote among people. It also allows for cultural expression where people can take pride in representing who they are and be that role model for others. Not only is there diversity and inclusion among creators but, there is also a variety of videos that can be found on YouTube from a baking tutorial to someone sharing their coming out story. As long it is within the community guidelines of appropriateness it can be found on YouTube. This is essential into helping provide a space for people to share their ideas and stories as well as a place to inspire those watching the videos. Having this diversity and inclusivity amount creators and videos is what makes YouTube the great platform it is. Globalisation and Localisation- As we talked about in the last section, YouTube is available to everyone in the world as long as they have access to the internet. This leads to one major thing, globalization! Globalization is the process in which businesses or products start spreading around the world to where they have an international influence/presence. YouTube has been quickly globalized around the world as it is now one of the most popular apps. One important factor in this is the spread and sharing of ideas from one country to another. This reminds me of trends and how quick something from Britain can come to the United States. This spread of ideas is due to the diversity. There are also some trends that stay in the country making YouTube slightly different all around the world. This idea of making “different YouTubes” around the world stems from the process of localization. Opposite of globalization, localization refers to restricting something to only be in a local area or place. In other words ideas and videos are not spread all around the world. An example of this is genre of videos that may only be relevant to one ethnicity, so only people of that same ethnicity watch the videos and therefore they become popular and localized to that ethnicity. This is not necessarily because of something YouTube does, since they try to remain diverse but, rather this is a result of users and preferences they have for videos. Both globalization and localization have their benefits and consequences and one is not better than the other rather, they are both important to building YouTube as a platform and shaping viewers. YouTube as Cultural Archive- One important thing to understand about the Internet is that stuff you post is there forever and one place you can always find old clips is YouTube. YouTube is home to millions old movie clips, music videos, speeches, TV shows / commercials and many more. These videos on here will be there forever, this means that with the click of a button me or even my grandparents can find an old video that we have been looking for. In other words you can think of YouTube as an archive or even display from a museum where people can go to moments from their past. This is truly an amazing opportunity where people can not only go and watch these old videos and segments, but people can also post their own videos to later look back on in life or show generations to come. It is important that we have this platform to use as an archive so we can save and look back at what we have in the world. This means we can forever reflect on the diversity, inclusivity, globalization, and localization all fostered on YouTube. It may be weird to think that a silly social media platform is what is documenting our world as we know it for future historians to see but the truth is that is we will be able to look at our world from all different perspectives. Only I think it is important we get rid of the notification around social media including YouTube so people don't think it's just another silly kids app rather people start using it and respecting it for the opportunities it provides.
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AuthorAbigail Hopper Archives
April 2021
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